Why didn’t my home sell?

When things don’t go as planned in the sale of a home, it can be very easy for a seller to give up on the excitement to move that they once had. You may even be sitting there reading this thinking that its best to throw the towel in and give up on the dream of selling, or to wait on an extended period “when the market is better” or to question whether or not to even work with a real estate agent. Like you, many sellers go through a similar decision process when their house does not sell.



The #1 Reason a property doesn’t sell is price. Chances are you are dealing with a home that is overpriced. However unpleasant it may be to find that your home is not worth as much as you thought it was, it is important to remain reasonable and realistic when it comes to an expired listing.


Condition heavily influences buyer’s perception. A home that is in excellent condition conveys the impression that it has been well cared for. Staging, repairing minor damage, removing clutter, professional cleaning and curb appeal are often forgotten, assuming a ‘nice home’ will sell itself.


Professional photography, detailed descriptions with your homes best features highlighted and video tours should be standard! Your agent may be limited to marketing because of the lack of marketing tools or skills. Your home could be missing out on vital exposure you need to get your home sold.

Your old realtor

Your previous agent could have simply been lacking. Lack of skill, communication, confidence, time and effort, motivation and even lack of care.